Fixation is a pivotal element when it comes to formulating a collection for Thereboy. With a keen observation of nature, design, shapes, colours, and the diversity of people, we create collections that not only accentuates the wearer but also the surrounding...but sometimes, inspiration just happens to befall by accident (which happens a lot in our case!). Originally launching as a Graphic Design studio in London, Thereboy began dabbling in fashion design and launched its first collection in the Autumn of 17. With a heavy focus on colour, minimalism, frame diversity and awareness of surroundings, we hold our obligation to make you look good and feel even good...er...better? There's a word for this, I'm sure.