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Sera Ulger London aka SULDN capture’s the vibrancy of East London and the nostalgic memories of growing up in the 90s in London. With a vibrant and loud style at the same time, a sense of girl power through her cuts and finishes SULDN has established a distinctive attitude for the sassy girl we design for. Not the age group but the mind set. The collections prints are inspired through colours and the vibrancy of the fish world, which are hand painted in house and designed on to our signature styles.

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